SUPPLEMENTBRAND DIRECTORY · UNITED STATES
Browse an editorial selection of established brands serving US consumers, with a snapshot of their product categories and selected products.
Selection and method: this directory is an editorial overview, not a market-share or sales ranking. Brands are listed alphabetically. Product examples come from official brand catalogs or best-seller pages and do not constitute product endorsements or independent quality assessments.
BSN is a sports-nutrition brand known for workout products, protein powders, and mass-gainer formulas. Its catalog is aimed primarily at people building a training routine and comparing convenient sports-nutrition formats.
View brand profile →Cellucor focuses on sports nutrition, especially pre-workout products, protein, and creatine. Its C4 line is one of the brand’s most recognizable product families.
View brand profile →Dymatize is a sports-nutrition brand centered on protein products for athletes and active consumers. Its range includes whey isolates, whey blends, and slower-digesting protein formats.
View brand profile →Garden of Life offers vitamins, probiotics, whole-food-inspired formulas, and plant-based sports nutrition. Its catalog spans daily essentials as well as products organized around digestive and active-lifestyle needs.
View brand profile →GNC is a US nutrition retailer with a broad house-brand portfolio alongside third-party products. Its Pro Performance and other GNC lines cover everyday vitamins, protein, training supplements, and wellness categories.
View brand profile →Herbalife’s US catalog combines nutrition shakes, protein products, teas, and targeted supplements. The brand organizes products around meal and snack formats, active lifestyles, and daily nutrition routines.
View brand profile →Jarrow Formulas makes dietary supplements across probiotics, vitamins, minerals, and specialty nutrients. Its catalog includes both foundational products and ingredient-focused formulas.
View brand profile →Kirkland Signature is Costco’s private-label brand, with supplements sold through Costco’s retail channels. Its vitamins and wellness catalog emphasizes familiar nutrient and fish-oil formats.
View brand profile →Life Extension sells vitamins, minerals, specialty nutrients, and botanical supplements. Its catalog includes single-nutrient products and broader formulas, with product information and research references presented on its site.
View brand profile →MegaFood is known for vitamins and minerals, multivitamins, and formulas described by the brand as made with food-based ingredients. The catalog includes daily nutrition, prenatal, iron, and other targeted products.
View brand profile →MuscleTech is a sports-nutrition brand with products for protein intake, strength training, and workout support. Its best-selling collection features several established protein and creatine product families.
View brand profile →Nature Made offers widely distributed vitamins, minerals, and other dietary supplements. Its catalog covers everyday nutrients and formats such as softgels, tablets, gummies, and multivitamins.
View brand profile →Nature’s Bounty is a consumer supplement brand with a broad range of vitamins, minerals, herbs, and beauty-oriented products. Its lineup includes single nutrients as well as combination formulas.
View brand profile →Nordic Naturals is especially associated with omega-3 products, including fish-oil and algae-based options. Its broader catalog includes supplements for adults and children, plus gummies and other nutrient categories.
View brand profile →NOW Foods has a broad catalog spanning vitamins, minerals, herbs, sports nutrition, oils, and personal care. Its product range serves shoppers looking for both basic nutrients and specialty formulations.
View brand profile →OLLY packages vitamins and wellness supplements in approachable formats, particularly gummies. Its range includes products for daily nutrition, sleep, stress, digestive health, and different age groups.
View brand profile →Optimum Nutrition is a sports-nutrition brand with protein powders, creatine, pre-workout, and weight-gain products. Gold Standard 100% Whey is among its best-known product lines.
View brand profile →Orgain focuses on protein and convenient nutrition products, including plant-based powders, ready-to-drink shakes, and bars. The range also includes dairy-based and collagen products.
View brand profile →Pure Encapsulations offers a practitioner-oriented catalog of vitamins, minerals, probiotics, and specialty formulas. Its product information emphasizes ingredient and formulation details across a broad range of health categories.
View brand profile →Quest Nutrition focuses on protein-forward foods and supplements, including bars, chips, cookies, shakes, and protein powders. The brand sits at the intersection of sports nutrition and convenient snacks.
View brand profile →Solgar’s catalog includes vitamins, minerals, herbs, omega oils, and specialty formulas. The brand is known for long-running product lines and a wide range of nutrient formats.
View brand profile →Swanson sells a large online catalog of vitamins, minerals, herbs, probiotics, and other supplements, including products under its own name. Shoppers can browse both foundational nutrients and specialty ingredients.
View brand profile →Thorne’s product range spans foundational nutrients, sports performance, digestive health, and other targeted categories. Its catalog includes powders, capsules, liquids, and practitioner-associated products.
View brand profile →USANA develops nutritional supplements, vitamins, and nutrition products. Its portfolio includes foundational daily nutrient systems alongside targeted products and nutrition shakes.
View brand profile →Vital Proteins centers its brand on collagen peptides and related products for mixing into drinks and foods. Its catalog includes bovine and marine collagen, flavored products, and collagen-focused blends.
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